It never ceases to amaze me how some entrepreneurs think. Business is slow. Aha! I will cut back my advertising or better yet cancel all my advertising and put the money I save in my pocket. Yes sir, that's the cure for my slow business. The Ten Commandments Of Soon To Fail Businesses.
1. DON'T ADVERTISE. Just pretend everybody knows what you have to offer.
2. DON'T ADVERTISE. Tell yourself you just don't have time to think about promoting your business.
3. DON'T ADVERTISE. Just assume everyone knows what you sell.
4. DON'T ADVERTISE. Convince yourself that you've been in business so long, customers will automatically come to you.
5. DON'T ADVERTISE. Forget that there are new potential customers who would do business with you if they knew who and where you are.
6. DON'T ADVERTISE. Forget that you have competition that is trying to attract your customers away from you.
7. DON'T ADVERTISE. Tell yourself that it costs too much to advertise and that you don't get enough out of it.
8. DON'T ADVERTISE. Overlook the fact that advertising is an investment in your business, not an expense.
9. DON'T ADVERTISE. Be sure not to provide an adequate advertising budget for your business.
10. DON'T ADVERTISE. Forget that you have to keep reminding your established customers that you appreciate their business.
